Roger Dubuis

Roger Dubuis


The visionaries' tale

 The story of the Roger Dubuis manufacture is a dazzling one—indeed, a unique one in the world of haute horlogerie. While most venerable luxury watch brands are weighted by hundreds of years of history, Roger Dubuis’ sharp ascendancy began in much more recent history, in 1995. The manufacture began as a brilliant partnership between two horological rock stars—Carlos Dias, a visionary designer with a keen style sense, and Roger Dubuis, a master watchmaker. This dynamic partnership quickly ignited the world of luxury watchmaking with a fine balance of traditional expertise and staggeringly bold avant-garde design. Roger Dubuis watches immediately made an extraordinary mark and took a place among the highest echelons of horology. And now, less than two decades later, the Dubuis manufacture has produced an astounding number of movements and audaciously redefined creative watchmaking, proudly showcasing a Hallmark of Geneva on every piece produced.

The Manufacture:

 A Brilliant Integration The heart and strength of Roger Dubuis lies in its vertically integrated facility—a place where art and innovation pulse together. All workshops, parts manufacturing, and offices reside in the same high-tech building in Geneva. This spectacular building’s glass walls reflect the watches made within: its bold, confident exterior houses complex and sophisticated mechanisms. Within this manufacture, extraordinary craftsmen, creative visionaries, and state-of-the-art machinery come together. Individual movements are developed in tandem with each timepiece’s exterior and can be designed to integrate with any casing. Beauty and functionality evolve together, with truly extraordinary results. And while other luxury watchmakers submit completed pieces to be considered for the Hallmark of Geneva, Roger Dubuis incorporates the Seal’s exacting requirements into every watch’s early design and production. This makes Dubuis the only watchmaker to bear the revered Hallmark on every watch it has ever made. The Manufacture: A Brilliant Integration The heart and strength of Roger Dubuis lies in its vertically integrated facility—a place where art and innovation pulse together. All workshops, parts manufacturing, and offices reside in the same high-tech building in Geneva. This spectacular building’s glass walls reflect the watches made within: its bold, confident exterior houses complex and sophisticated mechanisms. Within this manufacture, extraordinary craftsmen, creative visionaries, and state-of-the-art machinery come together. Individual movements are developed in tandem with each timepiece’s exterior and can be designed to integrate with any casing. Beauty and functionality evolve together, with truly extraordinary results. And while other luxury watchmakers submit completed pieces to be considered for the Hallmark of Geneva, Roger Dubuis incorporates the Seal’s exacting requirements into every watch’s early design and production. This makes Dubuis the only watchmaker to bear the revered Hallmark on every watch it has ever made.

The Hallmark of Excellence:

The Seal of GenevaGeneva’s Society of Watchmakers created The Hallmark of Geneva, or Poinçon de Geneve, in 1886. Its purpose was to formally delineate exacting standards for watchmaking, a craft that lay at the heart of Geneva’s industry. Conferred on deserving movements only, this Seal was an official affirmation that a movement was made, assembled, and adjusted by hand in Geneva. These traditional standards of craftsmanship are so specific and stringent that they still remain the highest benchmark for watchmaking excellence: a watch must fulfill 12 very difficult requirements for consideration. Today, only a select few haute horlogerie manufactures are still based in Geneva, and only a few make and assemble their movements by hand. Roger Dubuis is one of the rare manufactures who adhere to every demand of the Hallmark of Geneva throughout every watch’s design and production, with a spectacularly impressive result: a Seal of Geneva on every finished product.

The Hallmark of Excellence: The Seal of GenevaGeneva’s Society of Watchmakers created The Hallmark of Geneva, or Poinçon de Geneve, in 1886. Its purpose was to formally delineate exacting standards for watchmaking, a craft that lay at the heart of Geneva’s industry. Conferred on deserving movements only, this Seal was an official affirmation that a movement was made, assembled, and adjusted by hand in Geneva. These traditional standards of craftsmanship are so specific and stringent that they still remain the highest benchmark for watchmaking excellence: a watch must fulfill 12 very difficult requirements for consideration. Today, only a select few haute horlogerie manufactures are still based in Geneva, and only a few make and assemble their movements by hand. Roger Dubuis is one of the rare manufactures who adhere to every demand of the Hallmark of Geneva throughout every watch’s design and production, with a spectacularly impressive result: a Seal of Geneva on every finished product.